Geänderte Inhalte

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Kanos Begeisterungsfaktoren mit quadratischem Term in der Treiberanalyse auffinden. Strack, M.; Heise, N. & Karger, J. (2009)

Strack, M., Boultgen, D., Kenkmann, C. & Held, M. (2004): Sozialperspektivische Imagepositionierung als Feedbackinstrument zur Unterstützung kundenorientierten Managements. S. 362-369 in: Bungard, W., Koop, B. & Liebig, C. (Hrsg.). "Psychologie und Wirtschaft leben". Aktuelle Themen der Wirtschaftspsychologie in Forschung und Praxis. München: Hampp.

Sequential Bayesian analyses have been suggested as a means for efficient hypothesis-testing within psychology, often substantially reducing the sample sizes required. In the context of clinical psychology, trial designs using sequential Bayesian analyses have been proposed as a way to accelerate psychological treatment development. However, a focus on Bayesian analyses as a means to conduct sequential testing may hinder uptake of such methods due to a lack of familiarity amongst many researchers. Demonstrating how equivalent sequential analyses are possible using non-Bayesian (e.g., frequentist) analyses could increase the accessibility of these methods and thus the extent to which psychological treatment development research can benefit from more time and resource-efficient trial designs. This paper demonstrates a simple method for sequential testing based on confidence intervals around effect size estimates, and illustrates comparative efficiency to an approach based on Bayes factors.

Presseinformation: Das Verhalten und die neurobiologischen Grundlagen sozialer Interaktionen entschlüsseln

Ein neues Zentrum für die Forschung der menschlichen Sozialkognition wird bald auf dem Göttinger Zentral Campus erbaut. Anne Schacht ist daran federführend beteiligt.